Authenticity & AI: Elevating Your Brand with Originality

Authenticity & AI: Elevating Your Brand with Originality

The fusion of AI and authentic brand experiences holds the key to unprecedented success in 2024. Embracing AI doesn’t mean sacrificing originality and authenticity; in fact, it can enhance them!

Join us as we dive into leveraging AI while maintaining the unique essence that sets your brand apart. Let’s explore the future of authenticity in marketing and unlock the potential of AI to create unforgettable brand experiences.

The Authenticity Imperative
Authenticity has always been the cornerstone of successful branding. Consumers crave genuine connections with their favorite brands, and authenticity fuels those connections. However, in today’s fast-paced digital landscape, finding ways to maintain originality and authenticity while leveraging AI may seem daunting. Fear not! We’ve got you covered.

The Role of AI in Originality and Authenticity:

  1. Brand Storytelling: AI can help amplify your brand’s storytelling prowess. By leveraging AI-powered algorithms and data insights, you can identify the narratives and content that truly resonate with your audience. This ensures that your storytelling remains genuine, aligning with your brand’s core values and captivating your audience without missing a beat.
  2. Creative Assistance: AI tools can be invaluable at generating original and authentic creative content. From AI-driven writing assistants to image and video recognition, these tools can streamline the creative process while staying true to your brand’s unique voice and message.
  3. Hyper-Personalization: Authenticity is all about making your customers feel seen and understood. AI-driven personalization takes this to the next level by tailoring experiences to individual preferences and behaviors. By offering personalized recommendations, content, and offers, you can show your audience that you genuinely understand them, nurturing a deep sense of authenticity and connection.

The Future of Authenticity in Marketing
Research shows that authenticity will continue to play a pivotal role in marketing success. A study by Cohn & Wolfe found that 91% of consumers are more likely to support an authentic brand. As technology continues to evolve, the future of authenticity in marketing will involve a seamless integration of AI and human touch. The key lies in leveraging AI as a tool to enhance your team’s creative capabilities while staying true to your brand’s originality and authenticity.

Unlocking Your Brand’s Potential
The future of marketing lies at the intersection of AI and authenticity. AI can elevate your brand’s originality and authenticity. Remember, AI is a tool that can complement and enhance your creative process while serving as a conduit for meaningful connections with your audience. By leveraging AI strategically, you can captivate your customers with compelling brand experiences that resonate deeply and authentically.

At Pilcher Creative Media, we’re here to guide you on this exciting journey, helping you infuse your brand with the perfect blend of AI and authenticity. Let your brand’s uniqueness shine brighter than ever as you harness the limitless potential of AI to connect with your audience on a whole new level. Get ready to unleash the power of authenticity, empowered by the possibilities of AI! 

Mastering the Art of Personalization: Boost Engagement with AI-Backed Campaigns

Mastering the Art of Personalization: Boost Engagement with AI-Backed Campaigns

Today, we’re diving deep into the powerful world of personalization and how AI-backed campaigns can skyrocket engagement rates. In a sea of online noise, capturing the attention of your audience has become more challenging than ever.

But fear not! With the help of AI, used responsibly and ethically, we can unlock the secrets to crafting personalized experiences that leave a lasting impact. Get ready to master the art of personalization and increase your engagement levels.

The Power of Personalization
Research has shown that personalization significantly impacts consumer behavior. According to a study by Accenture, 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant recommendations. Personalized experiences enhance customer satisfaction, drive loyalty, and increase sales.

Harnessing AI for Personalization
So, how can you effectively leverage AI to supercharge personalization in your marketing campaigns? Let’s explore some strategies:

Data-Driven Insights: AI helps analyze vast amounts of data, enabling you to gain valuable insights into customer preferences, behaviors, and patterns. You can create highly personalized and targeted campaigns that resonate with your audience by tapping into these insights.

Dynamic Content: AI-powered content personalization allows you to deliver tailored messages, offers, and recommendations to individual users. Dynamic content adapts in real time based on user behavior and preferences, ensuring your audience receives the most relevant and compelling content.

Predictive Analytics: With AI, you can go beyond reactive marketing and embrace predictive analytics. By leveraging machine learning algorithms, you can anticipate user needs and deliver personalized experiences even before customers realize they want them.

Behavioral Segmentation: AI algorithms can accurately segment your audience based on their behaviors, demographics, and interests. This helps you create highly targeted campaigns that address the unique needs and desires of each segment, increasing the chances of engagement and conversion.

Omni-Channel Integration: AI-backed campaigns can seamlessly integrate across multiple channels, ensuring consistent and personalized experiences throughout the customer journey. From email marketing to social media advertising, AI enables you to connect with your audience wherever they are.

Embrace the Power of AI-Backed Personalization
Implementing these strategies will create a deeper connection with your audience, boost engagement rates, and achieve remarkable results. Personalization is the key to engaging and connecting with your audience in the digital age.

By harnessing the power of AI-backed campaigns, you can create tailored experiences that resonate with your customers on a profound level. AI’s possibilities can help you unlock a new realm of engagement, loyalty, and business success. Become a master of personalization, and let your brand shine in the hearts and minds of your audience!

Supercharging Your Digital Strategy: Harnessing the Power of Artificial Intelligence in Marketing

Supercharging Your Digital Strategy: Harnessing the Power of Artificial Intelligence in Marketing

Ready to take your digital strategy to the next level? Artificial intelligence (AI) can supercharge your marketing efforts and help you achieve unprecedented success.

Your business is too important to risk falling behind in the AI race. By ignoring AI completely, you could miss out on game-changing opportunities. While there are valid concerns regarding AI, let’s set our sights on using it responsibly and ethically.

Don’t let fear stand in the way of your success. Instead, approach AI with a strong sense of responsibility and morality. With the right approach, AI can help elevate your business to new heights of growth and success. Don’t be left behind – let’s harness the power of AI together!

AI marketing tools offer new, mind-blowing possibilities with automation and efficiency, making digital campaigns more accessible and more effective than ever. We’ll show you how you can harness the power of AI in marketing.

Why AI is the Future of Digital Marketing

Recent research shows that AI adoption in marketing continues to rise, with 84% of marketers using AI-powered tools and 75% saying that AI marketing is essential in identifying and engaging customers. These numbers also illustrate the rising importance of AI in digital marketing.

So, how can you harness the power of AI to gain a competitive edge in digital marketing?

Making AI Work for You

  1. Personalization: Harnessing AI for hyper-targeted and reliable personalization improves user experiences and increases engagement. Predictive analytics enable tools to personalize content by analyzing data from customer profiles and interactions.
  2. Automation: AI automation of routine tasks, including data analysis, reporting, and messaging, can save businesses time and money, freeing resources for complex creative tasks.
  3. Enhanced Insights: AI-powered insights allow for real-time data analysis to aid decision-making and the development of informed campaigns.
  4. Smart Search: AI improves search efficiency by analyzing complex queries, natural language processing, and the critical ability to recognize user intent.
  5. Content Creation: AI can create content, from emails to articles, using natural language generation and machine-generated content.

The power of AI in marketing is clear, and its integration with digital strategies is of utmost importance. With its ability to automate tasks, optimize campaigns, and personalize experiences, AI marketing is essential to achieve better returns on investment.

By keeping up with the latest advancements and developing innovative techniques for incorporating AI into digital strategy, businesses can supercharge their digital marketing efforts and achieve unparalleled success. See some business examples here.

Content Marketing Strategies To Fuel SEO Success

Content Marketing Strategies To Fuel SEO Success

Are you ready to unlock the power of content marketing and skyrocket your SEO success? Look no further because our strategies will take your online presence to new heights.

Let’s dive into the top tactics for crafting compelling content that engages your audience and drives organic traffic to your website. Buckle up because we’re about to set sail on an exhilarating journey toward SEO greatness!

The Value of Content Marketing for SEO
Before we dive into the strategies, let’s quickly touch upon the importance of content marketing in SEO. Gone are the days of keyword stuffing and low-quality content. Search engines now favor websites that offer value to users through informative, engaging, and relevant content.

By implementing an effective content marketing strategy, you can attract more visitors and improve your website’s visibility in search engine rankings. It’s a win-win situation!

Develop a Targeted Keyword Strategy
Keywords are the heart and soul of SEO, and your content marketing efforts must revolve around them. Start by researching keywords to identify the phrases relevant to your business and target audience. Use reputable tools like Google Keyword Planner, Moz, or SEMrush to discover high-ranking keywords with a healthy search volume. With this knowledge, you can create content that aligns with these keywords and attracts your ideal audience.

Create Valuable, Engaging, and Shareable Content
Now that you have your keywords, it’s time to create content that captivates your audience. Craft informative blog posts, engaging videos, and eye-catching infographics that educate, entertain, and inspire. Incorporate your target keywords throughout your content, but ensure it flows seamlessly and doesn’t feel forced.

Make your content shareable by including social media sharing buttons and encouraging readers to spread the word. The more your content gets shared, the better its chances of gaining backlinks and increasing visibility in search results.

Optimize On-Page Elements
While delivering high-quality content is crucial, remember the technical aspects of SEO. Optimize on-page elements like title tags, meta descriptions, headings, and URLs to make your content more search engine-friendly. These elements provide search engines with valuable information about your content, helping them understand what your page is all about.

Leverage the Power of Guest Blogging
Guest blogging is an excellent way to expand your reach, build authority, and gain valuable backlinks. Seek out reputable websites in your niche that accept guest posts and offer to contribute high-quality content. Not only will this drive referral traffic, but it will also enhance your website’s credibility in the eyes of search engines.

How Pilcher Creative Media Can Help
At Pilcher Creative Media, we understand the ins and outs of content marketing and SEO. Our team of digital marketing experts can help you kick-start your content marketing strategy and optimize your website for maximum SEO success. From conducting keyword research to crafting engaging content, we’ll work closely with you to identify opportunities and develop a tailored plan that aligns with your business goals.

Remember, the key to SEO success lies in creating valuable content that resonates with your audience. So, start implementing these content marketing strategies today, and watch as your website climbs the search engine ladder, leaving your competitors in the dust!

To learn more visit:
Moz: The Beginner’s Guide to SEO
Search Engine Land: Content Marketing

7 Must-Know Digital Marketing Trends for 2024

7 Must-Know Digital Marketing Trends for 2024


Get ready to dive headfirst into the most exciting trends shaping the industry in 2024.

As a forward-thinking marketing agency, we are here to guide you through the seven must-know digital marketing trends for 2024. 

Let’s explore these trends with concrete research that supports these claims directly. Get ready to embrace the future of digital marketing!

1. Hyper-Personalization

In 2024, hyper-personalization takes the crown for an unrivaled customer experience. According to a study conducted by Accenture Interactive, 91% of consumers prefer to shop with brands that offer personalized experiences. 

Furthermore, customized content drives engagement, with 61% of consumers stating they are more likely to engage with brands that deliver tailored experiences. With the power of automation and AI-driven personalization tools, you can create targeted and unique experiences that captivate your audience.

2. Voice Search Optimization (VSO)

As voice assistants become increasingly popular, optimizing your digital presence for voice search is essential. Research by Comscore predicts that by 2024, 50% of all online searches will be voice-based. 

This trend highlights the importance of optimizing your website and content for voice search queries, ensuring that your brand is at the forefront when customers speak their desires into their voice-enabled devices.

3. Video Marketing Dominance

Video marketing continues to thrive, capturing the attention of audiences across platforms. According to a report by Cisco, by 2024, video content will account for 80% of global internet traffic. 

Research from Wyzowl shows that 84% of consumers have been convinced to make a purchase after watching a brand’s video. By incorporating video into your marketing strategy, you can engage your audience, tell your brand story, and boost conversions.

4. Influencer Marketing Evolution

Influencer marketing has evolved beyond endorsements, and in 2024, authenticity is the key. A survey by Mediakix found that 89% of marketers believe influencer marketing ROI is comparable to or better than other marketing channels. 

However, consumers are becoming savvier, with 63% stating that they can easily spot when an influencer’s recommendation is inauthentic. Finding genuine partnerships and aligning with influencers who share your brand values will be crucial to succeed in influencer marketing.

5. Social Commerce on the Rise

Social media platforms have transformed into shopping destinations, and in 2024, social commerce will continue to gain momentum. According to eMarketer, social commerce sales are estimated to surpass $50 billion by 2024. 

Instagram Shopping, Facebook Shops, and other platforms offer seamless shopping experiences, blending social engagement with convenient product browsing and purchase. Integrating social commerce into your strategy will help you capitalize on this growing trend.

6. Data Privacy and Personalized Consent

As data privacy concerns grow, respecting user privacy and obtaining personalized consent will be paramount. Research by Deloitte reveals that 79% of consumers are willing to share their data if the brand is transparent about how it will be used. 

You can build trust and nurture long-term customer relationships by prioritizing data protection, transparency about your data usage practices, and obtaining explicit consent.

7. AR and VR Transforming Experiences

Augmented Reality (AR) and Virtual Reality (VR) are set to revolutionize customer experiences in 2024. Research by Gartner predicts that by 2024, 20% of large enterprises will leverage AR, VR, and mixed reality for customer-facing experiences. These immersive technologies offer exciting possibilities, from virtual try-on experiences to interactive brand activations. By embracing AR and VR, you can differentiate your brand and create memorable interactions that leave a lasting impression.

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. We hope these seven must-know digital marketing trends for 2024 will empower you to elevate your online presence. By embracing some of these new trends, you can position your brand as a trailblazer in the digital landscape.

Creating Engaging and Shareable Content: Keys to Growing Your Audience

Creating Engaging and Shareable Content: Keys to Growing Your Audience

Welcome to the digital era, where attention spans are shorter than ever, and the competition for audience engagement is fierce. In this fast-paced world, creating content that captures the attention of your target audience and compels them to share it with others is paramount.

We’ll explore the importance of creating engaging and shareable content as a key strategy for growing your audience. We’ll dive into some research available online and uncover how the right SEO keywords help optimize your content for maximum visibility.

1. Understanding the Power of Engaging Content
Engaging content is more than just attractive visuals and catchy headlines. It’s about crafting an immersive experience that resonates with your audience, creating a genuine connection that keeps them coming back for more.

According to a study by the Content Marketing Institute, 79% of marketers believe that creating engaging content is crucial to their overall marketing success. So, how can you create content that captivates your audience?

2. Know Your Target Audience Inside Out
Before diving into content creation, take the time to understand your target audience. Conduct market research, analyze demographics, and create buyer personas. Knowing your audience’s preferences, interests, and pain points will help you tailor your content to their specific needs.

3. Storytelling: Weaving Emotion into Your Content
Humans are hardwired to connect with stories. By incorporating storytelling techniques into your content, you can elicit emotions and create a lasting impact. Craft compelling narratives that resonate with your audience, and watch as they become invested in your brand.

4. Visual Appeal: Delight the Eyes of Your Audience
In the age of visual content, aesthetics play a pivotal role in capturing audience attention. Utilize eye-catching visuals, such as high-quality images, infographics, and videos, to bolster the appeal of your content and encourage sharing.

Studies have shown that articles with relevant images receive 94% more views than those without.

5. Interactive Content: Engage, Involve, and Inspire
Interactive content takes audience engagement to a whole new level. Quizzes, polls, surveys, and interactive infographics encourage active participation and foster a sense of involvement. By offering interactive experiences, you can entice your audience to spend more time with your content and share their results enthusiastically.

6. SEO Keywords: Unlocking the Door to Visibility
Optimizing your content with relevant SEO keywords is crucial for visibility in search engine results. Research popular keywords related to your industry and incorporate them strategically into your content.

Use tools like Google Keyword Planner or SEMrush to identify keywords with high search volume and moderate competition.

7. The Power of Social Sharing: Igniting the Viral Spark
Promote social sharing by incorporating sharing buttons and CTAs within your content. Encourage your audience to share your content across their networks by making it easy and compelling for them to do so. Remember, word-of-mouth is a powerful marketing tool.

8. Tracking and Analyzing Performance: The Path to Continuous Improvement
To create even more impactful content, track and analyze the performance of your published pieces. Use analytics tools like Google Analytics to measure engagement metrics such as page views, time on page, and social shares. Pay attention to the content that performs well and adapt your future strategies accordingly.

Creating engaging and shareable content sets the stage for growing your audience. By understanding your target audience, incorporating storytelling techniques, appealing to the visual senses, and integrating interactive elements, you can create content that captivates and compels your audience to share.

With the right combination of creativity, strategy, and SEO, your brand can become a compelling force in the digital landscape. Pilcher Creative Media can make your brand shine and create content that captivates and inspires.

Get ready to unlock the doors to growth and success. Your audience is waiting to be engaged and share your remarkable content. Let’s go!

Revamping Your Website: How to Give Your Online Presence a Makeover

Revamping Your Website: How to Give Your Online Presence a Makeover

Your website is the face of your business online. It’s the first impression that potential customers have of your brand, and it’s essential to make it a good one.

Over time, your website may become outdated, slow, or difficult to navigate. It’s important to revamp your website periodically to keep it fresh, engaging, and user-friendly.

In this blog post, we’ll explore how to give your website a makeover and improve your online presence.

Define Your Goals
Before you start revamping your website, it’s important to define your goals:

What do you want to achieve with your website?

Do you want to increase traffic, improve engagement, or drive more conversions?

Defining your goals will help you create a website that is tailored to your specific needs.

Analyze Your Current Website
Analyze your current website to identify areas that need improvement. Look at your website’s design, content, navigation, and functionality.

Identify areas that are outdated, slow, or difficult to navigate. This analysis will help you identify the areas that need the most attention during the revamp.

Update Your Website’s Design
Your website’s design is the first thing visitors notice. A modern, visually appealing design can improve engagement and drive more conversions. Update your website’s design with a fresh, modern look that reflects your brand’s personality.

Optimize Your Website’s Content
Your website’s content is essential for engaging visitors and driving conversions. Update your website’s content with fresh, relevant information that provides value to your target audience. Use keywords and phrases that your target audience is searching for to improve your search engine rankings.

Improve Your Website’s Navigation
Your website’s navigation is essential for providing an optimal user experience. Improve your website’s navigation by simplifying it and making it intuitive. Visitors should be able to find what they’re looking for quickly and easily.

Make Your Website Mobile-Friendly
Mobile usage is on the rise, and it’s essential to ensure that your website is optimized for mobile viewing. Use responsive design to ensure your website looks great and functions properly on any device.

Driving More Traffic
Revamping your website is essential for improving your online presence and driving more traffic, engagement, and conversions. Define your goals, analyze your current website, update your website’s design, optimize your website’s content, improve your website’s navigation, and make your website mobile-friendly.

By following these tips, you can give your website a makeover and improve your online presence. Remember, your website is the face of your business online, and it’s essential to make it a good one.

The Power of Branding: Create a Memorable Identity for Your Business

The Power of Branding: Create a Memorable Identity for Your Business

Branding is an essential aspect of any business, big or small. It’s the practice of creating a unique name, design, and image for your business that sets it apart from competitors and creates a memorable impression on customers. In today’s crowded marketplace, branding is more important than ever.

In this blog post, we’ll explore why branding is important and how to be consistent to drive engagement.

Why Branding is So Important

Builds Trust and Credibility: A strong brand can build trust and credibility with customers. When customers recognize and trust your brand, they are more likely to choose your products or services over competitors.

Creates a Memorable Impression: A well-branded business creates a memorable impression on customers. When your brand stands out from the competition, customers are more likely to remember your business and recommend it to others.

Sets Expectations: A strong brand sets expectations for customers. When customers know what to expect from your business, they are more likely to have a positive experience and become repeat customers.

Differentiates from Competitors: Branding helps businesses differentiate themselves from competitors. When your brand is unique and stands out, customers are more likely to choose your business over others.

How to be Consistent to Drive Engagement

Define Your Brand: The first step to being consistent is to define your brand. This involves identifying your business’s values, mission, and target audience, and developing a unique name, logo, and visual identity that aligns with your brand’s personality and values.

Use Consistent Visuals: Consistent visuals are essential for brand recognition. Use the same color palette, font, and design elements across all marketing and communication channels to reinforce your brand identity.

Maintain Consistent Messaging: Consistent messaging is important for creating a cohesive brand image. Use the same tone and messaging across all marketing and communication channels to reinforce your brand’s values and personality.

Be Consistent in Customer Interactions: Consistency in customer interactions is essential for building trust and credibility. Ensure that all customer interactions, whether in-person or online, align with your brand’s values and messaging.

Monitor and Adjust: Monitoring and adjusting your branding efforts is important for maintaining consistency and driving engagement. Regularly review your branding efforts and make adjustments as needed to ensure that your brand remains relevant and effective.

Branding & Consistency

Branding is an essential aspect of any business, and consistency is key to driving engagement and building a strong brand identity. By defining your brand, using consistent visuals and messaging, being consistent in customer interactions, and monitoring and adjusting your branding efforts, you can create a memorable and effective brand that sets your business apart from competitors and drives customer engagement.

Maximizing Your Online Reputation: A Guide to Getting More Reviews

Maximizing Your Online Reputation: A Guide to Getting More Reviews

Online reviews are a critical component of a business’s online reputation. Reviews can make or break a business, and a strong online presence with positive reviews can be the difference between success and failure. We’ll explore how to maximize your online reputation by getting more reviews.

Make It Easy for Customers to Leave Reviews
One of the most effective ways to get more reviews is to make it easy for customers to leave them. Provide links to your review pages on your website, in email signatures, and on your social media platforms. Encourage customers to leave reviews by offering incentives such as discounts or freebies.

Respond to Reviews
Responding to reviews is essential for building customer relationships and showing that you value their feedback. Responding to both positive and negative reviews can help build trust and credibility with your customers. Be sure to respond promptly and professionally, and use the opportunity to address any concerns or issues raised in the review.

Use Review Management Tools
Review management tools can help streamline the process of getting reviews and responding to them. These tools can help you monitor your online reputation, respond to reviews, and track your progress over time. Consider using a review management tool to help you stay on top of your online reputation.

Leverage Social Media
Social media platforms are an excellent way to get more reviews. Encourage customers to leave reviews on your social media pages, and use social media to engage with your customers and build relationships. Share positive reviews on your social media platforms to showcase your business’s reputation and build trust with potential customers.

Monitor Your Online Reputation
Monitoring your online reputation is essential for staying on top of reviews and responding to them promptly. Use online reputation management tools to monitor your business’s online reputation and address any negative reviews or feedback. Responding to negative reviews promptly and professionally can help mitigate any damage to your business’s reputation.

Now Go Get Those Reviews!
Maximizing your online reputation by getting more reviews is essential for the success of your business. Making it easy for customers to leave reviews, responding to reviews, using review management tools, leveraging social media, and monitoring your online reputation are just a few of the ways you can build a strong online presence and attract new customers.

Remember, customer feedback is essential for the success of your business. Encourage customers to leave reviews, respond to feedback promptly and professionally, and use customer feedback to make improvements to your products or services. By doing so, you can build a strong online reputation and attract new customers to your business.

The Psychology of Branding: How to Connect with Your Target Audience

The Psychology of Branding: How to Connect with Your Target Audience

As a business owner, you know that branding is essential for creating a strong identity and standing out in a crowded marketplace. But did you know that there’s a psychological aspect to branding that can help you connect with your target audience?

We’ll explore the psychology of branding and how you can use it to connect with your target audience.

The Psychology of Branding

Branding is more than just a logo or a tagline; it’s a cohesive identity that reflects your business’s values, mission, and personality. And when it comes to connecting with your target audience, the psychology of branding plays a crucial role.

According to recent research, people make purchasing decisions based on emotions rather than logic. This means that your brand needs to evoke a positive emotional response from your target audience in order to be successful.

How to Connect with Your Target Audience

Understand Your Target Audience: The first step to connecting with your target audience is to understand who they are and what motivates them. Conduct market research to gather insights into your target audience’s needs, desires, and pain points.

Use Emotionally-Charged Visuals: Emotionally-charged visuals are essential for evoking a positive emotional response from your target audience. Use colors, images, and design elements that align with your brand’s personality and values and resonate with your target audience.

Tell a Story: Storytelling is a powerful tool for connecting with your target audience. Use your brand’s narrative to create a compelling story that resonates with your target audience and evokes a positive emotional response.

Be Authentic: Authenticity is key to connecting with your target audience. Be true to your business’s values and personality, and avoid trying to be something you’re not.

2023 Research

Recent research has shown that emotional branding can have a significant impact on customer loyalty and engagement. According to a study by Motista, emotionally-connected customers are 52% more valuable than customers who are just satisfied with their experience.

Another study by Forrester Research found that companies that focus on emotional branding have higher customer retention rates and are more likely to be recommended to others.

Reach Your Audience!

The psychology of branding is a powerful tool for connecting with your target audience and driving customer engagement. By understanding your target audience, using emotionally-charged visuals, telling a story, and being authentic, you can create a strong brand identity that resonates with your customers and drives loyalty and engagement.

So, take the time to understand your target audience and use the psychology of branding to create a powerful brand that connects with your customers on an emotional level.

Website Tweaks to Make Right Now

Website Tweaks to Make Right Now

Website Tweaks to Make Right Now

15 DIY Marketing Ideas

15 DIY Marketing Ideas

by Laura Pilcher, MBA, Pilcher Creative Agency President & Founder

Are you struggling with a way to market your business? It is typical for startups and businesses in their first year or so to struggle with a marketing budget. There are many ways to get your business name out that are relatively low in cost and sometimes even completely free.

We’ve compiled a comprehensive list to help you get started:

1. Email marketing through Mailchimp.com

2. Get listed on Yelp, Google Places, Yahoo Small Business, and many other online directories.

3. Put your client testimonials on your website and social media pages.

4. Write a blog and ask others in your industry to share it.

5. Visit networking groups in your area and select one to be a permanent part of.

6. Reach out to online industry groups through LinkedIn and other social media sites.

7. Offer your services at low cost to nonprofits.

8. Google AdWords offers a small budget to help you get started with online advertising through Google.

9. Create a business page on Facebook, Twitter, LinkedIn, and Google+. Consider having a Pinterest and Instagram account as well if it is relevant to your industry. Update your pages with new posts several times a day.

10. Offer incentives for referrals.

11. Start a blog for your business and blog every week.

12. Run a Facebook contest through woobox.com

13. Create a partnership with someone relevant to your industry that can send you referrals on a regular basis.

14. Write press releases and submit them through PRLog.org

15. Get creative with affiliate marketing on your website.

Why Blogging Matters

Why Blogging Matters

by Sarah Koci Scheilz, Pilcher Creative Agency Blogger & Copywriter

We can all make a list of things that are mission-critical to our businesses. Invoicing? Check. Customer service? Check. HR management? Check. Make your list. But there’s something you’ve likely forgotten: blogging.

Just why does blogging matter to your business? Let us count the ways . . .

  • Set yourself apart from your competition — you’re the expert. Blogging allows you to share knowledge, insight and expertise, demonstrating just how much of a star you are in your field. Consider your blog a forum to showcase why you’re different and just how well you know what you’re doing.
  • Spread the news. There’s always something exciting taking place within your business or your industry. Your blog is the place to share this. Get stakeholders just as excited as you are about the growth, changes and expansion!
  • Three letters: SEO. How search engines generate their results changes constantly. But one metric doesn’t change: updates. Adding blog content is the most consistent, time-tested, proven way to enhance your SEO. Blogging consistently brings your website to the top of search engine results, right to the eyeballs of future customers.
  • Build content you can use elsewhere. Content from your blog can be used elsewhere! When clients or potential customers ask one of those FAQs, pass along the link to a blog post where that’s answered. Build a brochure from previous posts. Include blog links in your e-newsletter. Or print posts for your office’s waiting room, for your clients to catch up while they wait.
  • Blogs are a gateway to sales. New offering? Need to remind potential buyers of a favorite product? Blogging about this is a fantastic way to get it to the top of their minds and remind them of their intention to purchase.
  • Empower your evangelists. Call them what you want, but your business likely has evangelists: those who refer frequently, sing your praises and spread the word about you. Every blog post is another opportunity for them to spread the word. It’s something they can email to others and post to social media; at the very least, a well- crafted blog reaffirms their commitment to you and revamps their enthusiasm.

When we’re busy putting out business fires, blogging can fall to the bottom of the to-do list. But for your business’s prosperity, make it a priority. Blogging really is mission-critical.

Let Pilcher Media meet your blogging content needs to increase your business every week. Don’t be shy, reach out to us today!