Hey there, website superheroes! Is your website looking like a million bucks but falling flat when it comes to functionality? 😱
Don’t fret! We’ve got six game-changing tweaks you can make right now to supercharge your website’s strategy and turn those visitors into paying customers! Whether you’re a small business or a big player in the digital game, these tips will help you level up your online presence and make your website shine brighter than the stars!
1. Simplified Offerings: Keep it simple! Streamline your offerings, so they’re crystal clear and leave no room for confusion. By presenting a concise and focused list of services, your viewers will know exactly what you offer and what to do next – no overwhelm here!
2. Strategic Navigation Structure: Navigation that navigates to success! Swipe left on fancy words and lingo and opt for a strategic navigation structure that speaks your audience’s language. Follow our golden rules: fewer than 6 tabs, industry-specific categories, and always make it user-friendly!
3. Brand Bio Statement: Introduce yourself, superstar! Your brand bio should be front and center, capturing the essence of who you are and how you’ll change your customers’ lives. Place it near the top of your website, so it grabs attention and showcases your unique superpowers!
4. Benefits-Focused, Easily Scannable Copywriting: It’s all about the ABC: Always Be Converting! Craft copy that focuses on the benefits your audience craves. Remember, when scrolling through your site, they’re subconsciously thinking, “What’s in it for me?” Keep it bite-sized, scannable, and captivating, so they can’t resist exploring further!
5. Clear & Obvious Call-To-Action: Ready, set, ACTION! Make your call-to-action (CTA) pop like fireworks on the Fourth of July! Keep it big, simple, and actionable – an irresistible invitation your audience can’t miss. Don’t let them guess what to do next; make it crystal clear and easy to see.
6. Enticing Email Opt-In: You’ve got mail…and leads! Don’t miss the chance to build a lasting relationship. Include an enticing email opt-in on your site, so you can collect those valuable contact details. Incentivize your audience with something irresistible, and watch the magic unfold as you nurture them towards becoming loyal customers!
So there you have it, fellow website warriors! With these six power moves and a touch of stellar design, you’ll have a website that not only looks stunning but also converts like a charm. Remember, at Pilcher Creative Media, we’re always here to help you soar to new heights in the digital realm. Let’s make your website a force to be reckoned with!
Click HERE to view the complete list of designers awarded.
It’s an honor to share that we’ve been listed among many talented WordPress Designers for the 2020 Premier WordPress Web Designer Award. Being in year 10 of working on the WordPress platform means we’ve come to know the ins and outs and how to customize WordPress to make it unique and gorgeous for our clients. We love this platform and are so inspired by the other designers on this list. Such an amazing community to be a part of.
We are thrilled to announce the launch of the new customized and responsive WordPress website for Kansas Palliative & Hospice Care (KPHC). This milestone marks a significant step forward in reaching those in need of hospice care in the Kansas City and Lawrence areas. With the redesigned website, KPHC aims to provide compassionate and holistic care while making each remaining moment as meaningful as possible.
A User-Friendly Experience One of the primary goals of the website redesign was to enhance the user experience and provide easy access to information for patients, families, and healthcare professionals alike. The site has been carefully crafted to be user-friendly, intuitive, and responsive, offering seamless navigation on desktop, tablet, and mobile devices. The new design ensures that visitors can easily find the information they need, whether they are seeking hospice care, palliative care, or resources to support their loved ones.
Streamlined Information and Personalized Services The website features a simplified and streamlined structure, allowing visitors to quickly understand the comprehensive care services offered by KPHC. By presenting a concise list of personalized services, such as pain management and emotional support, the website ensures individuals and their families can make informed decisions about their care. In addition, the site provides valuable resources for medical professionals, enabling them to easily understand how to collaborate with KPHC and provide the best care for their patients.
Building Trust Through Testimonials and Mission KPHC understands the importance of trust when it comes to hospice care. The website includes a dedicated section for testimonials, where families share their heartfelt experiences with the compassionate care provided by the KPHC team. These testimonials serve as a testament to the commitment and expertise of the organization in fulfilling its mission of providing the highest level of comfort and care while honoring the dignity of each individual.
Accessible Locations and Contact Information To ensure ease of access to their services, KPHC provides clear and prominently displayed information about their location in Shawnee, KS. This information includes addresses, office hours, phone numbers, and email contacts. Visitors can easily find the location nearest to them or reach out directly with any inquiries. KPHC is available 24/7 and is dedicated to providing the support and guidance needed during life’s most challenging moments.
The new customized and responsive WordPress website for Kansas Palliative & Hospice Care is a testament to their commitment to improving the quality of life for those in need of compassionate care. With a streamlined design, useful resources, and a focus on personalized services, KPHC ensures that individuals seeking hospice or palliative care in the Kansas City or Lawrence areas can find the support they need.
We invite you to visit the newly redesigned website at kansashc.com and explore the range of services, resources, and testimonials available. Kansas Palliative & Hospice Care is dedicated to providing comfort, dignity, and peace during life’s most challenging moments, and their new website is an essential tool in achieving that mission.
We are thrilled to announce the launch of the new customized and responsive WordPress website for Colorado Palliative & Hospice Care (CPHC). This milestone marks a significant step forward in reaching those in need of hospice care in the Denver and Colorado Springs areas. With the redesigned website, CPHC aims to provide compassionate and holistic care while making each remaining moment as meaningful as possible.
A User-Friendly Experience One of the primary goals of the website redesign was to enhance the user experience and provide easy access to information for patients, families, and healthcare professionals alike. The site has been carefully crafted to be user-friendly, intuitive, and responsive, offering seamless navigation on desktop, tablet, and mobile devices. The new design ensures that visitors can easily find the information they need, whether they are seeking hospice care, palliative care, or resources to support their loved ones.
Streamlined Information and Personalized Services The website features a simplified and streamlined structure, allowing visitors to quickly understand the comprehensive care services offered by CPHC. By presenting a concise list of personalized services, such as pain management and emotional support, the website ensures individuals and their families can make informed decisions about their care. In addition, the site provides valuable resources for medical professionals, enabling them to easily understand how to collaborate with CPHC and provide the best care for their patients.
Building Trust Through Testimonials and Mission CPHC understands the importance of trust when it comes to hospice care. The website includes a dedicated section for testimonials, where families share their heartfelt experiences with the compassionate care provided by the CPHC team. These testimonials serve as a testament to the commitment and expertise of the organization in fulfilling its mission of providing the highest level of comfort and care while honoring the dignity of each individual.
Accessible Locations and Contact Information To ensure ease of access to their services, CPHC provides clear and prominently displayed information about their three locations in Denver, Colorado Springs, and the Front Range area. This information includes addresses, office hours, phone numbers, and email contacts. Visitors can easily find the location nearest to them or reach out directly with any inquiries. CPHC is available 24/7 and is dedicated to providing the support and guidance needed during life’s most challenging moments.
The new customized and responsive WordPress website for Colorado Palliative & Hospice Care is a testament to their commitment to improving the quality of life for those in need of compassionate care. With a streamlined design, useful resources, and a focus on personalized services, CPHC ensures that individuals seeking hospice or palliative care in the Denver and Colorado Springs areas can find the support they need.
We invite you to visit the newly redesigned website at coloradophc.com and explore the range of services, resources, and testimonials available. Colorado Palliative & Hospice Care is dedicated to providing comfort, dignity, and peace during life’s most challenging moments, and their new website is an essential tool in achieving that mission.
We are thrilled to announce the launch of the new customized and responsive WordPress website for Oklahoma Palliative & Hospice Care (OPHC). This milestone marks a significant step forward in reaching those in need of hospice care in the Oklahoma City area. With the redesigned website, OPHC aims to provide compassionate and holistic care while making each remaining moment as meaningful as possible.
A User-Friendly Experience One of the primary goals of the website redesign was to enhance the user experience and provide easy access to information for patients, families, and healthcare professionals alike. The site has been carefully crafted to be user-friendly, intuitive, and responsive, offering seamless navigation on desktop, tablet, and mobile devices. The new design ensures that visitors can easily find the information they need, whether they are seeking hospice care, palliative care, or resources to support their loved ones.
Streamlined Information and Personalized Services The website features a simplified and streamlined structure, allowing visitors to quickly understand the comprehensive care services offered by OPHC. By presenting a concise list of personalized services, such as pain management and emotional support, the website ensures individuals and their families can make informed decisions about their care. In addition, the site provides valuable resources for medical professionals, enabling them to easily understand how to collaborate with OPHC and provide the best care for their patients.
Building Trust Through Testimonials and Mission OPHC understands the importance of trust when it comes to hospice care. The website includes a dedicated section for testimonials, where families share their heartfelt experiences with the compassionate care provided by the OPHC team. These testimonials serve as a testament to the commitment and expertise of the organization in fulfilling its mission of providing the highest level of comfort and care while honoring the dignity of each individual.
Accessible Locations and Contact Information To ensure ease of access to their services, OPHC provides clear and prominently displayed information about their three locations in the Oklahoma City area. This information includes addresses, office hours, phone numbers, and email contacts. Visitors can easily find the location nearest to them or reach out directly with any inquiries. OPHC is available 24/7 and is dedicated to providing the support and guidance needed during life’s most challenging moments.
The new customized and responsive WordPress website for Oklahoma Palliative & Hospice Care is a testament to their commitment to improving the quality of life for those in need of compassionate care. With a streamlined design, useful resources, and a focus on personalized services, OPHC ensures that individuals seeking hospice or palliative care in the Oklahoma City area, can find the support they need.
We invite you to visit the newly redesigned website at oklahomahc.com and explore the range of services, resources, and testimonials available. Oklahoma Palliative & Hospice Care is dedicated to providing comfort, dignity, and peace during life’s most challenging moments, and their new website is an essential tool in achieving that mission.
Pilcher Creative Media has been working with the local chapter of the ACF Greater Kansas City Chefs non-profit organization for over 5 years now managing both their social media and website on a daily basis. At their annual ChefConnect in Minneapolis this year, the ACF KC Chefs won the award for 2019 Central Regional Chapter of the Year!
The ACF KC Chefs won many Chapter Achievement Awards at this event, which honors those that strive for the highest level of excellence in all areas of chapter life: serving their members and their communities well while supporting AFC’s programs.
Due to all of the work put into organizing events and the entire membership’s effort, including social media and the website, they were awarded with the 2019 Central Region Chapter of the Year!
Congratulations to the ACF Greater Kansas City Chefs! We are so proud to be a part of and working for your organization!
Established in 1929, ACF is the premier professional chefs’ organization in North America with more than 17,500 members in over 150 chapters nationwide.
Dr. Lindsay N. Gallion, DC recently moved her practice from Kansas City to Russell, KS, her hometown. In order to stand out with a focus on Sports Therapy, we designed this modern website to help clients find her. Her clinical focus is on the treatment of soft tissue injuries through myofascial release, improving body biomechanics, and correcting muscle imbalance. See more: www.russellchirosportstherapy.com
CAMREN Healthcare group needed a new umbrella company logo to encompass all of the facets of their chiropractic businesses. As they continue to grow, their brand identity needed a cohesive image and message to relate their professionalism and dedication to chiropractic care and wellness.
A new flyer has been designed for Dr. Lindsay Gallion of KC Core! She is an amazing sports chiropractor located in Overland Park, KS. Dr. Gallion needed a flyer that was consistent with the KC Core branding. Visit their website here: http://kansascitycore.com/
A new website for Cool Carvings, located in Grandview, MO! Our goal was to keep the site modern and clean, but also fun to browse through. Let us know what you think! http://coolcarvings.net/index/
A new website has been created for A & M Home Furnishings in Overland Park, KS. We’ve updated the look to be more modern and contemporary with sleek galleries, an event calendar and blog! www.amhomefurnishings.com
It was such a pleasure to work on this site with Community Action, Inc. in Topeka, KS. Our focus was on a modern and clean website, well branded and easy to update. Take a look and donate to our community: www.wefightpoverty.org
by Laura Pilcher, MBA, Pilcher Creative Agency President & Founder
Are you struggling with a way to market your business? It is typical for startups and businesses in their first year or so to struggle with a marketing budget. There are many ways to get your business name out that are relatively low in cost and sometimes even completely free.
We’ve compiled a comprehensive list to help you get started:
1. Email marketing through Mailchimp.com
2. Get listed on Yelp, Google Places, Yahoo Small Business, and many other online directories.
3. Put your client testimonials on your website and social media pages.
4. Write a blog and ask others in your industry to share it.
5. Visit networking groups in your area and select one to be a permanent part of.
6. Reach out to online industry groups through LinkedIn and other social media sites.
7. Offer your services at low cost to nonprofits.
8. Google AdWords offers a small budget to help you get started with online advertising through Google.
9. Create a business page on Facebook, Twitter, LinkedIn, and Google+. Consider having a Pinterest and Instagram account as well if it is relevant to your industry. Update your pages with new posts several times a day.
10. Offer incentives for referrals.
11. Start a blog for your business and blog every week.
12. Run a Facebook contest through woobox.com
13. Create a partnership with someone relevant to your industry that can send you referrals on a regular basis.
14. Write press releases and submit them through PRLog.org
15. Get creative with affiliate marketing on your website.
Bulk It is a unique health food store that is focused on supporting local businesses, located in Old Town Lenexa. The rebuilding of the store used repurposed materials and local contractors. They are a local food source, complete with smoothie & juice Bar, spices & herbs, sustainable & green, local vendors, gluten-free foods, organic foods, and non-GMO foods.
Pilcher Media LLC created their logo and branding for their printed materials seen below. The idea behind the branding is to keep it clean and simple to reflect the modern, healthy, and sustainable “green” image.
by Sarah Koci Scheilz, Pilcher Creative Agency Blogger & Copywriter
We can all make a list of things that are mission-critical to our businesses. Invoicing? Check. Customer service? Check. HR management? Check. Make your list. But there’s something you’ve likely forgotten: blogging.
Just why does blogging matter to your business? Let us count the ways . . .
Set yourself apart from your competition — you’re the expert. Blogging allows you to share knowledge, insight and expertise, demonstrating just how much of a star you are in your field. Consider your blog a forum to showcase why you’re different and just how well you know what you’re doing.
Spread the news. There’s always something exciting taking place within your business or your industry. Your blog is the place to share this. Get stakeholders just as excited as you are about the growth, changes and expansion!
Three letters: SEO. How search engines generate their results changes constantly. But one metric doesn’t change: updates. Adding blog content is the most consistent, time-tested, proven way to enhance your SEO. Blogging consistently brings your website to the top of search engine results, right to the eyeballs of future customers.
Build content you can use elsewhere. Content from your blog can be used elsewhere! When clients or potential customers ask one of those FAQs, pass along the link to a blog post where that’s answered. Build a brochure from previous posts. Include blog links in your e-newsletter. Or print posts for your office’s waiting room, for your clients to catch up while they wait.
Blogs are a gateway to sales. New offering? Need to remind potential buyers of a favorite product? Blogging about this is a fantastic way to get it to the top of their minds and remind them of their intention to purchase.
Empower your evangelists. Call them what you want, but your business likely has evangelists: those who refer frequently, sing your praises and spread the word about you. Every blog post is another opportunity for them to spread the word. It’s something they can email to others and post to social media; at the very least, a well- crafted blog reaffirms their commitment to you and revamps their enthusiasm.
When we’re busy putting out business fires, blogging can fall to the bottom of the to-do list. But for your business’s prosperity, make it a priority. Blogging really is mission-critical.
A new logo was created for Dr. Nick Prater of Pediatric & Laser Dentistry to reflect the professionalism, friendliness and growth he and his staff inject into every client. Different shades of blue were selected for the professionalism and trust, while green emphasis the growth and health at the forefront of each one of Dr. Prater’s young clients.
A new WordPress website has been created to match Green’s Exterminating branding, full integrated with blogging and social media. www.greensexterminating.com
Pilcher Media had the pleasure of visiting the new office in Waldo of McGarvey Chiropractic. We received a quick adjustment (Dr. McGarvey is amazing!) and took some pictures for their website while there. We highly recommend you make a visit soon! For more information, visit their website: www.mcgarveychiropractic.com
New flyers were designed to match TREKK Design Group’s branding image for use as a template for their many different events throughout the years.
TREKK Design Group is a 60% female owned company who believes in the combination of technical expertise, a commitment to fiscal responsibility, and a thorough understanding of client, stakeholder, and community needs to find project success.
TREKK Design Group was founded with the primary objective to provide quality civil engineering design services while meeting the budgets and scheduled deadlines of our projects. Through the combined efforts of our project team, quality control issues will be given the highest level of emphasis through the duration of the project. We have a quality minded staff whose dedication gives personalized attention to each project. We offer a full range of water/wastewater design, traffic engineering, transportation design, surveying, engineering field support services, project management and land planning services. We strive to develop and maintain long-term relationships with our clients.
A new website has been designed and developed for The Getaway Massage Therapist, Ryanne Newton, to reflect her beautiful logo branding and professional massage services. This website is fully responsive for tablets and phones. Let us know your opinion. Do you like it?
A new logo and branding was created for KC Whole Nutrition to be simple and elegant while reflecting the idea of “whole foods” as a lifestyle choice in Kansas City.
A new website has been designed and developed for R. Craig Hensley of Naturally Yours Photography. Focusing on keeping the look natural and sleek, the website is a fully integrated e-commerce website.
Pilcher Media has created new social media pages for C&R Sight and Sound. This includes creating and branding Facebook, Twitter, Foursquare, and YouTube pages, while also linking them together for easy updating.
Pilcher Media has designed new business cards for Piggyback Hwy! These cards were designed using navy and blue to symbolize the trust and sophistication of doing business the piggyback way.
Pilcher Media has designed new business cards for Alysa Rushton to be sleek and informative. Following the branding of her logo and taglines, these cards look fantastic in high gloss!
Pilcher Media has designed a new website for Allaman Homes. This website was designed to follow the current branding of Allaman Homes using hues of blue and red from the logo to make a clean, modern website that is inviting and informational.
