Case Studies
Client ResultsHEALTH & WELLNESS
HOSPICESERVE
THE CHALLENGE
HospiceServe needed to raise awareness in their local communities about the value of hospice and palliative care. They required lead-generating, mobile-responsive websites tailored for Kansas City, Oklahoma City, Denver, and Independence, MO. Additionally, they sought ongoing support including website maintenance, SEO-rich content creation, social media management, branded print materials, email marketing, and performance analytics.
THE OUTCOME
Pilcher Creative Media developed and launched custom websites for each market, designed to attract and convert leads. We established a robust Knowledge Center filled with SEO-optimized articles that increased search visibility and engagement. Social media platforms were consistently managed and integrated with content marketing and event promotion strategies. Branded email newsletters and printed materials reinforced their identity across all touchpoints. Regular analytics reporting ensured a data-driven approach to ongoing improvements.
IMPACT
Each regional website began consistently generating leads, while the Knowledge Centers drew in organic traffic through social sharing and browser searches. Strategic content boosted social media engagement, resulting in a 50% increase in followers at every location. Since partnering with Pilcher Creative Media, HospiceServe’s social media audience has more than doubled, and two new hospice locations have been added. Each facility has experienced annual growth between 20–30%.
PEDIATRIC & LASER DENTISTRY
THE CHALLENGE
Dr. Prater of Pediatric & Laser Dentistry in Olathe, KS, needed to increase visibility and educate local families about the benefits of laser dentistry. The practice required an SEO-optimized website supported by strategic Google Ads campaigns. A comprehensive approach was necessary, including both on-site and off-site SEO tactics—ranging from technical SEO, blogging, and social media content to targeted advertising.
THE OUTCOME
Pilcher Creative Media built a high-performing, search-optimized website designed to both inform and convert. The site showcases the unique advantages of laser dentistry while making it easy for parents to take action. A content strategy was launched—including regular blog posts and social media updates—to enhance organic search rankings. Google Ads were developed to drive traffic and capture leads from local searches.
IMPACT
The new website consistently generates over 20 leads per month and has significantly elevated the practice’s online presence. Pediatric & Laser Dentistry now ranks on the first page of Google for key search terms, enhancing both visibility and credibility. The clinic has experienced increased brand recognition and a steady stream of new patient inquiries.
HEALTH PARTNERSHIP CLINIC
THE CHALLENGE
Health Partnership Clinic needed cohesive, mission-driven branding for their winter fundraiser. This included the creation of a memorable event logo, branded apparel, and promotional materials. Additionally, they required supporting print assets—such as flyers, signage, and brochures—to promote both the event and their year-round healthcare services.
THE OUTCOME
Pilcher Creative Media designed a bold, unified event logo that served as the visual foundation for all fundraiser materials. This branding was consistently applied across apparel, event signage, and marketing collateral. We also crafted compelling brochures and informational materials that clearly communicated Health Partnership Clinic’s impact and offerings to the community.
IMPACT
The refreshed event branding delivered a polished, professional experience that left a lasting impression on attendees. Consistency across all materials strengthened brand recognition and helped extend the clinic’s message beyond the fundraiser. As a result, Health Partnership Clinic was able to amplify awareness and connect more effectively with the people who need their care most.
PRODUCTS & RETAIL
KROSSROAD GUITARS
THE CHALLENGE
Krossroad Guitars set an ambitious goal: sell 100 guitars within two quarters through an optimized online storefront. To achieve this, they needed a visually compelling, SEO-optimized e-commerce website built on Shopify. The project also required strategic product photography, Facebook advertising, and both technical and off-site SEO, including ongoing social media content.
THE OUTCOME
Pilcher Creative Media designed a custom Shopify website tailored to drive conversions and enhance user experience. Stunning product photography was captured to showcase the craftsmanship and versatility of each guitar. We executed a comprehensive SEO strategy, combining targeted keywords, optimized content, and high-impact Facebook ads to maximize visibility and traffic.
IMPACT
The new e-commerce platform quickly surpassed its initial sales goal, moving Krossroad Guitars into the #1 position on Google for key search terms. The website now functions as a self-sustaining sales engine, consistently drawing traffic and converting visitors. With elevated brand recognition and a polished online presence, KrossroadGuitars.com continues to grow as a trusted destination for guitar enthusiasts.
MORGAN’S REPELLENT
THE CHALLENGE
Morgan’s Repellent needed a complete brand identity for their natural mice control solution. This included logo development, product labels, and promotional materials for national events. They also required high-quality product photography and a fully optimized WordPress e-commerce website to drive online sales and increase brand recognition. A robust SEO and social media strategy was essential to support both online and offline growth.
THE OUTCOME
Pilcher Creative Media crafted a bold, clean brand identity, designing standout product labels and event materials—banners, signage, and flyers—for national exposure. A custom WordPress e-commerce site was developed with a focus on SEO and user experience. Targeted content, technical SEO, and social media campaigns were implemented to amplify reach and boost engagement.
IMPACT
The new branding and website helped Morgan’s Repellent exceed national sales goals. Their products quickly gained placement in retail stores, while the website consistently attracted traffic and converted leads. MorgansRepellent.com now serves as a powerful e-commerce platform, growing brand awareness and supporting ongoing sales success.
EDUCATION & NONPROFIT
EDUCATIONAL THERAPY CENTER
THE CHALLENGE
Educational Therapy Center needed a responsive, lead-generating website to educate the Kansas City community about learning disabilities—especially dyslexia—and connect with families seeking specialized tutoring. In addition, they required consistent social media management to promote courses and events, along with digital promotions and flyers to enhance outreach.
THE OUTCOME
Pilcher Creative Media designed a modern, SEO-optimized website focused on educating and converting local visitors into clients. We implemented a comprehensive digital strategy that included ongoing SEO maintenance, social media content creation, and the design of eye-catching digital flyers and promotions. This ensured that parents were consistently informed about upcoming events, services, and educational resources.
IMPACT
The website has become a trusted resource for parents and a consistent generator of local leads. Social media and promotional content effectively drive engagement, increase event participation, and build awareness. The center now regularly reaches a wider audience online, strengthening its presence in the community. Demand for services has grown to the point that Educational Therapy Center needed to hire additional tutors to accommodate new students. Their presence and reputation in the Kansas City area have expanded significantly, with increased recognition of their expertise in supporting children with dyslexia and other learning disabilities.
ACF KANSAS CITY CHEFS & ACF NATION’S CAPITAL WASHINGTON, DC CHEFS
THE CHALLENGE
Both ACF Greater Kansas City and ACF Nation’s Capital Associations needed modern, responsive websites to better represent their local chapters of the American Culinary Federation. The goal was to educate the community, recruit new members and sponsors, and keep current members informed. In addition, they required professional event photography, consistent social media management, and email newsletters to promote events and chapter updates.
THE OUTCOME
Pilcher Creative Media designed custom websites for each chapter, built to capture new member inquiries and sponsorship opportunities while showcasing the organization’s events, mission, and professional development resources. We provided ongoing social media management, meeting and event photography, and branded newsletters to engage both current and prospective members.
IMPACT
Each website actively drives new member and sponsor interest, supported by regular SEO updates and social media content that broaden outreach. Email newsletters keep members in the loop and help sustain engagement between events. Membership continues to grow, with an increased presence and recognition in both the Kansas City and Washington, D.C. culinary communities. These chapters are now more connected, visible, and influential—strengthening their positions as key leaders within the American Culinary Federation network.
LANDSCAPING & PROPERTY
PRECISION LAWN CARE
THE CHALLENGE
Precision Lawn Care needed a responsive, lead-generating website to promote their landscaping services and educate the Overland Park, KS community about their availability. With a thriving business already in place, the goal was to further streamline inquiries, scheduling, and expand their digital presence.
THE OUTCOME
Pilcher Creative Media designed a modern, SEO-optimized website tailored to attract local traffic and convert visitors into customers. The site included built-in scheduling capabilities to simplify service requests and improve customer experience. Strategic keyword targeting and ongoing maintenance ensured strong visibility in local search results.
IMPACT
The new website began generating qualified leads almost immediately, giving Precision Lawn Care an efficient way to manage and scale demand. Its mobile responsiveness and clear service offerings made it easy for clients to get in touch and schedule services. Precision Lawn Care saw a marked increase in local visibility and service inquiries, driving business growth throughout the Overland Park area. The new website not only streamlined operations but also elevated brand awareness within their target market.
SMOKE WAGON PROPERTIES
THE CHALLENGE
Smoke Wagon Properties needed a complete brand identity to establish their presence in the Kansas City real estate market. This included a new logo, professional business cards, and a responsive website featuring video content to educate the community on their services—specifically, how they help homeowners sell distressed properties quickly and easily.
THE OUTCOME
Pilcher Creative Media developed a bold, approachable brand identity, complete with a distinctive logo and business cards that reflect the company’s mission. We designed and launched a responsive, SEO-optimized website that clearly explains the property buying process, features custom video content, and captures inquiries from motivated sellers.
IMPACT
The new website effectively engages and educates potential clients while generating consistent leads. SEO strategies and a user-friendly layout position Smoke Wagon Properties as a trusted solution for distressed property sales in the Kansas City area.Â
BENCHMARK PROPERTY SERVICES
THE CHALLENGE
Benchmark Property Services needed a complete branding package and online presence to promote their property management business in the Kansas City area. This included a new logo, business cards, and a responsive website featuring video content to help educate potential clients on their comprehensive property management solutions.
THE OUTCOME
Pilcher Creative Media developed a professional, trustworthy brand identity starting with a clean and recognizable logo and print-ready business cards. We then designed an SEO-optimized, mobile-responsive website with embedded video to communicate the company’s value and streamline inquiries. The site was built to generate leads and guide property owners through Benchmark’s service offerings.
IMPACT
The website consistently captures new inquiries from property owners and investors, while SEO strategies drive targeted local traffic. The cohesive brand presentation across digital and print materials ensures Benchmark Property Services stands out in a competitive market. Benchmark Property Services has experienced steady growth and increased awareness throughout the Kansas City area. Their new brand and website have positioned them as a reliable, go-to solution for residential and commercial property management.
OTR SERVICES
THE CHALLENGE
OTR Services needed a responsive website to establish their brand and communicate their dependable 24/7 nationwide roadside assistance. The goal was to create an online presence that not only builds trust but also helps drivers quickly access help during breakdowns anywhere in the U.S.
THE OUTCOME
Pilcher Creative Media designed a sleek, mobile-friendly, SEO-optimized website that clearly outlines OTR Services’ offerings, service areas, and contact options. Built with urgency and ease-of-use in mind, the site guides users to get immediate help, request service, or learn more about how OTR keeps drivers moving.
IMPACT
The new website effectively captures leads and service requests, while educating visitors on OTR’s national coverage. Its responsive design ensures drivers can access help from any device, anywhere, anytime.
AskCathy Marketing Group, LLC
THE CHALLENGE
AskCathy Marketing Group needed professionally designed print materials that aligned with their brand and clearly communicated their services. Specifically, they required an updated Advantage Program booklet and a 2024 Buyers’ Guide to educate clients and prospects about available offerings and set clear expectations.
THE OUTCOME
Pilcher Creative Media created two visually compelling, on-brand booklets—each tailored to its audience. The Advantage Program booklet detailed exclusive services and benefits, while the Buyers’ Guide served as a practical, informative resource for clients navigating the home buying process. Both were designed for clarity, engagement, and consistency with the AskCathy brand.
IMPACT
The new booklets elevated the professionalism of AskCathy’s marketing materials, effectively supporting their sales and client education efforts. With cohesive branding and clear content, the booklets enhance client trust and understanding.