Pilcher Media created a new logo design for Salon 424 and Spa to brand their ¬†business and help set them apart from other salons in the area. With the request for the colors contrasting between black and hot pink, the logo was created with a gradient to bring in some reds and a raspberry color as well to give it more of a “salon” feel. The idea was to have the gradient in the hair go from red to black with the black fading into the 424 text in the name of the business. The text for “Salon” and “Spa” was chosen to have the wavy curl to match the hair graphic with the “424” text giving it a more “New York Stylist” feel.