Ferrara Law Firm came to Pilcher Media to have a first logo created to represent the professional, knowledgable environment in which they practice. Keeping with the dark green and neutral biege colors, a new logo was built focusing on modern, sleek, trust and professionalism. The pillar was used to give the feeling of “trust”, while the reflection keeps it looking modern and sleek. The typography used was kept simple, but with a more modern look to keep the look of the logo cohesive.