New Postcard for Donna Lynn Thomas

New Postcard for Donna Lynn Thomas

New Logo for Gray Building Company

New Logo for Gray Building Company

New Website for Sumya Anani!

New Website for Sumya Anani!

A new, sleek website has been created for Sumya Anani, 4x World Champion Boxer, college fitness professor, aerialist, and international yoga and fitness instructor and all around awesome person! She is also the owner of Learning2Fly, a community fitness and spiritual center for people of all ages in the Kansas City area. Her website was redesigned to incorporate the colors of the rainbow and the chakras, which are the foundations of her teachings. We really enjoyed creating such a colorful and fun website, which is now also mobile-friendly. You can see it here: www.sumya.com

This slideshow requires JavaScript.

15 DIY Marketing Ideas

15 DIY Marketing Ideas

by Laura Pilcher, MBA, Pilcher Creative Agency President & Founder

Are you struggling with a way to market your business? It is typical for startups and businesses in their first year or so to struggle with a marketing budget. There are many ways to get your business name out that are relatively low in cost and sometimes even completely free.

We’ve compiled a comprehensive list to help you get started:

1. Email marketing through Mailchimp.com

2. Get listed on Yelp, Google Places, Yahoo Small Business, and many other online directories.

3. Put your client testimonials on your website and social media pages.

4. Write a blog and ask others in your industry to share it.

5. Visit networking groups in your area and select one to be a permanent part of.

6. Reach out to online industry groups through LinkedIn and other social media sites.

7. Offer your services at low cost to nonprofits.

8. Google AdWords offers a small budget to help you get started with online advertising through Google.

9. Create a business page on Facebook, Twitter, LinkedIn, and Google+. Consider having a Pinterest and Instagram account as well if it is relevant to your industry. Update your pages with new posts several times a day.

10. Offer incentives for referrals.

11. Start a blog for your business and blog every week.

12. Run a Facebook contest through woobox.com

13. Create a partnership with someone relevant to your industry that can send you referrals on a regular basis.

14. Write press releases and submit them through PRLog.org

15. Get creative with affiliate marketing on your website.

Bulk It – Business Cards, Loyalty Cards, and Postcards

Bulk It – Business Cards, Loyalty Cards, and Postcards

Bulk It is a unique health food store that is focused on supporting local businesses, located in Old Town Lenexa. The rebuilding of the store used repurposed materials and local contractors. They are a local food source, complete with smoothie & juice Bar, spices & herbs, sustainable & green, local vendors, gluten-free foods, organic foods, and non-GMO foods.

Pilcher Media LLC created their logo and branding for their printed materials seen below. The idea behind the branding is to keep it clean and simple to reflect the modern, healthy, and sustainable “green” image.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

This slideshow requires JavaScript.

Why Blogging Matters

Why Blogging Matters

by Sarah Koci Scheilz, Pilcher Creative Agency Blogger & Copywriter

We can all make a list of things that are mission-critical to our businesses. Invoicing? Check. Customer service? Check. HR management? Check. Make your list. But there’s something you’ve likely forgotten: blogging.

Just why does blogging matter to your business? Let us count the ways . . .

  • Set yourself apart from your competition — you’re the expert. Blogging allows you to share knowledge, insight and expertise, demonstrating just how much of a star you are in your field. Consider your blog a forum to showcase why you’re different and just how well you know what you’re doing.
  • Spread the news. There’s always something exciting taking place within your business or your industry. Your blog is the place to share this. Get stakeholders just as excited as you are about the growth, changes and expansion!
  • Three letters: SEO. How search engines generate their results changes constantly. But one metric doesn’t change: updates. Adding blog content is the most consistent, time-tested, proven way to enhance your SEO. Blogging consistently brings your website to the top of search engine results, right to the eyeballs of future customers.
  • Build content you can use elsewhere. Content from your blog can be used elsewhere! When clients or potential customers ask one of those FAQs, pass along the link to a blog post where that’s answered. Build a brochure from previous posts. Include blog links in your e-newsletter. Or print posts for your office’s waiting room, for your clients to catch up while they wait.
  • Blogs are a gateway to sales. New offering? Need to remind potential buyers of a favorite product? Blogging about this is a fantastic way to get it to the top of their minds and remind them of their intention to purchase.
  • Empower your evangelists. Call them what you want, but your business likely has evangelists: those who refer frequently, sing your praises and spread the word about you. Every blog post is another opportunity for them to spread the word. It’s something they can email to others and post to social media; at the very least, a well- crafted blog reaffirms their commitment to you and revamps their enthusiasm.

When we’re busy putting out business fires, blogging can fall to the bottom of the to-do list. But for your business’s prosperity, make it a priority. Blogging really is mission-critical.

Let Pilcher Media meet your blogging content needs to increase your business every week. Don’t be shy, reach out to us today!

New Logo for Pediatric & Laser Dentistry

New Logo for Pediatric & Laser Dentistry

A new logo was created for Dr. Nick Prater of Pediatric & Laser Dentistry to reflect the professionalism, friendliness and growth he and his staff inject into every client. Different shades of blue were selected for the professionalism and trust, while green emphasis the growth and health at the forefront of each one of Dr. Prater’s young clients.

New Photography for McGarvey Chiropractic!

New Photography for McGarvey Chiropractic!

Pilcher Media had the pleasure of visiting the new office in Waldo of McGarvey Chiropractic. We received a quick adjustment (Dr. McGarvey is amazing!) and took some pictures for their website while there. We highly recommend you make a visit soon! For more information, visit their website: www.mcgarveychiropractic.com

 

New Branded Flyers for TREKK Design Group LLC

New Branded Flyers for TREKK Design Group LLC

New flyers were designed to match TREKK Design Group’s branding image for use as a template for their many different events throughout the years.

TREKK Design Group is a 60% female owned company who believes in the combination of technical expertise, a commitment to fiscal responsibility, and a thorough understanding of client, stakeholder, and community needs to find project success.

TREKK Design Group was founded with the primary objective to provide quality civil engineering design services while meeting the budgets and scheduled deadlines of our projects. Through the combined efforts of our project team, quality control issues will be given the highest level of emphasis through the duration of the project. We have a quality minded staff whose dedication gives personalized attention to each project. We offer a full range of water/wastewater design, traffic engineering, transportation design, surveying, engineering field support services, project management and land planning services. We strive to develop and maintain long-term relationships with our clients.

TREKK_Flyer_KC

TREKK_Flyer2_KC

New Website for ViziSocial!

New Website for ViziSocial!

Pilcher Media has designed a very swanky website for ViziSocial! Pilcher Media LLC created ViziSocial as a subsidiary specifically for social media marketing. The new website for ViziSocial allows you to sign up for a social media plan directly online or purchase social media creation. View it here: www.vizisocial.com

ViziSocial offers the most affordable and effective social media and blogging solution available for small businesses and professionals.

New Business Cards for SCCP!

New Business Cards for SCCP!